Hilldale invites the Madison community to stop by from 11:00 a.m. – 2:00 p.m. on The Green for a day of family fun and winter festivities. The event will feature interactive ice sculptures for attendees to enjoy. The sculptures include mini golf, a polar bear, a paintable ice canvas, snowflake, ski ball game and a Hilldale photo opp. Guests can enjoy festive food and drink including a mobile coffee stand with coffee, baked goods and hot cocoa. Children can also partake in winter themed face painting, glitter tattoos and caricatures. The sculptures will remain throughout the month of February for guests to enjoy. Various Hilldale tenants will be participating with in-store activations. See below for tenant participation:

o   The Home Market: Celebrating Lee Loves Local with locally-made fresh baked goods and mimosas!

§  All customers will receive 10% off any Lee custom orders starting February 10th – 17th. Come celebrate and support Madison’s local makers during the Winter Fest.

o   Bowl of Heaven: Complimentary samples and giveaways in the Macy’s atrium

o   Paper Source: Hosting Valentine’s Making (And celebrating their 1-year anniversary at Hilldale)

o   Pasqual’s Cantina: Complimentary samples of Mexican hot cocoa and Mexican tea cakes

o   Michael Kors: Toast with a complementary glass of champagne and a free gift with purchase

o   Storybook ballet's: Miss Eva ballerina/fairy princess will parade around in her white tutu and hand out stickers, crayons, and coloring sheets

o   Metcalfe’s will host live chef demos and with tasty samplings

o   TBD food samplings by Sur La Table

o   Playthings will host a fun activity for the kids

o   Lucky Brand will offer 10% off for new customers and gift cards

o   Madewell will be hosting a pop-Up shop with Melissa Jenkins, of Melissa Jenkins designs; a weaving, jewelry, and fiber jewelry artist. Sips, sweets and 20% off purchase of $125 plus.


  • Occurred Saturday, February 10th, 2018 @ 11:00 am – 2:00 pm


Hilldale Shopping Center

726 N. Midvale Blvd.
Madison, WI 53705


Carleigh Thalmann