When Deb Carey made the risky move of opening a brewery in 1993 with her husband, Dan, she had no idea she was founding what would become a Wisconsin cultural icon. Today, New Glarus beer is heralded as a treasure not just around the state, but around the nation.
In her talk with WKOW's Amber Noggle at the Cap Times Idea Fest, Carey talked about how the brewery has grown, the politics of the beer and liquor industry and just how weird it was to name a beer "Spotted Cow" in the 1990s.
You can listen to their conversation in this episode of Live from Cap Times Idea Fest, a podcast that brings you recordings of the many panels and interviews featured at the inaugural event.
The Cap Times Idea Fest podcast is on iTunes! Subscribe and leave a review here.