Campus Connection: UW to unveil alternate uniforms for Sept. 29 game at Nebraska

2012-07-31T17:55:00Z 2012-09-27T13:05:19Z Campus Connection: UW to unveil alternate uniforms for Sept. 29 game at NebraskaTODD FINKELMEYER | The Capital Times |

The University of Wisconsin will be unveiling an alternate uniform design that the Badgers football team will be wearing for its Sept. 29 game at Nebraska, an athletic department official confirmed Tuesday evening.

Last week the World-Herald reported on Nebraska’s apparently much-anticipated unveiling of the Cornhuskers’ alternate uniform for the late-September showdown that will be the Big Ten Conference opener for both teams. (Check out that article for a range of photos showing the Adidas-produced ensemble, which is in stark contrast to the Cornhuskers’ traditional and easily recognizable helmet, jersey and pants.)

In that report out of Nebraska, it was noted that at some point this week the Badgers will unveil their own alternate uniforms for the game, which is scheduled to kick off at 7 p.m. and be televised by ABC.

Justin Doherty, UW’s senior associate athletic director, confirmed that report is accurate. He said the university won’t be holding a press conference to announce and show off the alternate uniform, also produced by Adidas, but instead is going to unveil it “a little at a time.”

He suggested keeping an eye on the athletic department’s website,, for more details.

This whole situation could be viewed as a little awkward for both the university and Adidas, as a long-simmering dispute between UW-Madison and the apparel giant ended up in Dane County Circuit Court on July 13 due to allegations of sweatshop abuses at a factory Adidas subcontracted with in Indonesia.

Doherty said UW athletic directory Barry Alvarez was not able to comment on the Adidas lawsuit or how the situation might impact his corner of campus. Adidas supplies all 23 Badger sports teams with equipment, uniforms and footwear -- and also sells apparel to Bucky backers -- in an arrangement that's worth about $2.5 million annually to the university in both sports gear and royalties. The sponsorship agreement runs through 2016.

Adidas must file a response with the court and answer to the allegations outlined by the university by Thursday.

[Editor's note: This story originally had an incorrect date for the Nebraska game in the headline, which has been corrected.]

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(8) Comments

  1. buckyami
    Report Abuse
    buckyami - August 02, 2012 9:09 am
    Hey editor - you missed a great opportunity for a memorable headline with this quote:

    >> Justin Doherty...said the going to unveil it “a little at a time.”

    "Assistant AD Announces Football Uniform Striptease Before Nebraska Game"
  2. alexgritz6689
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    alexgritz6689 - August 01, 2012 4:23 pm
    It's not a "waste of money" since the university doesn't have to pay for them, and they get to sell replica jerseys, therefore the university actually makes money. Secondly, they won't be red because they are for a game at Nebraska, therefore they will be white. Jeez people, use you brains a little bit.
  3. Runrunrun
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    Runrunrun - August 01, 2012 10:07 am
    NOOOOOOOOOOOOO. This is a dumb idea and waste of money. Remember the cartoon unis for the Colorado game. Barry is a stickler for tradition which I appreciate. The subtle change for the Rose Bowl last year was tasteful. I vote for the current uniforms.
  4. rockemred
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    rockemred - August 01, 2012 7:58 am
    What a waste of money
  5. Prairie75
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    Prairie75 - August 01, 2012 7:12 am
    What is "the University of Wisconsin" mentioned in the first line? Do you mean "the University of Wisconsin-Madison"? Or are you drinking the Athletic Department's kool-aid and bowing to their branding? As a reporter, please use the accurate name of the institution, at least in the first mention. You got it right when describing the plaintiff in the lawsuit against Adidas.
  6. charlotte clark
    Report Abuse
    charlotte clark - August 01, 2012 2:29 am

    "A human being is not attaining his full heights until he is educated. You can get degree so fast from your local colleges or search for High Speed Universities article online
  7. River
    Report Abuse
    River - July 31, 2012 10:07 pm
    I bet they're red and are as shocking as their nose bowl uniforms! eye roll...
  8. number6
    Report Abuse
    number6 - July 31, 2012 9:40 pm
    Competition everywhere. We can't bear to come in second.
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