The University of Wisconsin will be unveiling an alternate uniform design that the Badgers football team will be wearing for its Sept. 29 game at Nebraska, an athletic department official confirmed Tuesday evening.
Last week the World-Herald reported on Nebraska’s apparently much-anticipated unveiling of the Cornhuskers’ alternate uniform for the late-September showdown that will be the Big Ten Conference opener for both teams. (Check out that article for a range of photos showing the Adidas-produced ensemble, which is in stark contrast to the Cornhuskers’ traditional and easily recognizable helmet, jersey and pants.)
In that report out of Nebraska, it was noted that at some point this week the Badgers will unveil their own alternate uniforms for the game, which is scheduled to kick off at 7 p.m. and be televised by ABC.
Justin Doherty, UW’s senior associate athletic director, confirmed that report is accurate. He said the university won’t be holding a press conference to announce and show off the alternate uniform, also produced by Adidas, but instead is going to unveil it “a little at a time.”
He suggested keeping an eye on the athletic department’s website, uwbadgers.com, for more details.
This whole situation could be viewed as a little awkward for both the university and Adidas, as a long-simmering dispute between UW-Madison and the apparel giant ended up in Dane County Circuit Court on July 13 due to allegations of sweatshop abuses at a factory Adidas subcontracted with in Indonesia.
Doherty said UW athletic directory Barry Alvarez was not able to comment on the Adidas lawsuit or how the situation might impact his corner of campus. Adidas supplies all 23 Badger sports teams with equipment, uniforms and footwear -- and also sells apparel to Bucky backers -- in an arrangement that's worth about $2.5 million annually to the university in both sports gear and royalties. The sponsorship agreement runs through 2016.
Adidas must file a response with the court and answer to the allegations outlined by the university by Thursday.
[Editor's note: This story originally had an incorrect date for the Nebraska game in the headline, which has been corrected.]