A New York-based restaurant specializing in a greasy mashup dish of burgers and burritos is scheduled to open on Monroe Street in March.
Co-owners and brothers Darin and Lawrence Laby plan to open Burgrito’s, named after the burger-burrito hybrid, on March 16 in the former Double S BBQ space at 1835 Monroe St.
This will be the Labys’ fifth restaurant and first location outside of New York. The brothers bought the restaurant from founder George Babalis, who first created the burger-burrito.
"We wanted to take Burgrito’s on the road a little bit," said Darin Laby, whose wife attended the UW-Madison. "We’re excited to bring it to a college town."
The restaurant’s signature dish is a deconstructed hamburger and french fries wrapped in a tortilla.
Burgrito’s also offers multiple burgers, burritos and bowls if customers prefer more traditional meals. Lawrence Laby, who is vegan, developed the vegan and veggie options including the Veg-Rito — a vegan version of the burgrito.
Though the Labys did not invent the concept of a burgrito, Darin Laby said he was sold the first time he ate one.
"Putting fries in there and a creamy mayo chipotle really brings it all together," he said.
To any doubters who are skeptical of mashing together two foods that are perfectly fine to eat on their own, Darin Laby encourages them to have an open mind.
"You say, 'Why?' I say, 'Why not?'" he said. "I don’t know why, but the standard order of things things change over time. The bun becomes the burrito."
Burgrito's hours are not set officially, but Darin Laby said they aim to be open for lunch through late dinner, and will have a robust delivery service.