The Wisconsin governor used the social publishing platform to share reflections from his recent week-long trip to Israel in a post published Tuesday.
Walker's trip offered no press access, but that didn't earn it any less attention. The governor said he wanted his time there to be a "listening tour" with an educational focus, "not a photo op."
That means the media narrative has come primarily from Walker's team. The governor shared updates and photos via social media while in Israel, and several media outlets published photos provided by Matt Brooks, executive director of the Republican Jewish Coalition.
Medium is the next logical step to further that narrative. The platform, started in 2012 by two Twitter co-founders, is sort of a blend between Tumblr, WordPress and BuzzFeed. It hosts in-house content alongside posts from other publications, individuals, politicians and interest groups. In other words, a piece of longform journalism can run right next to a glorified press release, and it all shares the same elegant design.
The White House used it to share the entirety of President Obama's budget this year, and Romney used it to announce he wouldn't run for president in 2016. Sen. Baldwin posted a call to action on Earth Day, detailing the history of the observance.
"For politicians, posting on Medium is like posting native advertising content, but without the price tag," wrote the National Journal's Brian Resnick in February.
Walker's "Reflections on My Recent Trip to Israel" is his first post on the platform. It expands on some statements he's made in public appearances since his return.
The governor wrote about standing at the top of the Mount of Olives, seeing the Church of the Holy Sepulchre and the Via Dolorosa and walking "where Jesus walked in Jerusalem."
"The history of these places did not just change Israel or the region. The history of these places changed the world," Walker wrote. "Yet even as you stand there, reflecting on the consequential events of two millennia ago, you recognize Israel is not merely a place of shrines and holy sites. Israel is one of the world’s most vibrant democracies and one of America’s most important allies."
Walker also mentioned his visits with Prime Minister Benjamin Netanyahu and members of the Knesset, and wrote that it is time to "work together and restore the ruptured bonds" between the United States and Israel.
"I wish it were not the case, but this trip only confirmed my belief that the current administration is not giving Israel the support it needs," Walker wrote. "Instead of standing with our ally, the president is making bad deals with a country that wishes to wipe Israel off the map."