Nearly 70 locations participated in fall Gallery Night on Oct. 6, from galleries, museums and cafes to hotels and dental offices. The Madison Museum of Contemporary Art organizes the event twice a year. Some locations, like Scooter Softer and HotelRED, support artists by purchasing work, while others offer primarily exposure.
"We have a wide variety of price points," said Kim Brown at Hawks Quindel S.C., a downtown law office. "There are some pieces that are very affordable. That’s nice to able to have that range for all types of buyers."
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As brick and mortar galleries struggle, Madison’s art scene is exploring new ways to connect individual collectors and businesses with local, original work.