Less than a week ahead of the arrival of thousands of beer aficionados and industry people for the Great Taste of the Midwest, New Glarus Brewing has announced plans for what's likely to be the most sought-after local beer release of the year.
New Glarus is releasing 1,500 bottles of R&D Wild Peach, a sour brown ale made with Michigan peaches, at the brewery each day from Friday-Sunday, Aug. 8-10, with a limit of two 500-milliliter bottles per person. Each bottle will cost $8.
The sale begins at 10 a.m. each day, though numbered tickets will be distributed to people in line at 8:30 a.m., so visitors will be able to go out for breakfast or check out the town and countryside before the sale.
Tasting notes from New Glarus president Deb Carey suggest Wild Peach has notes of oak, leather, horse and a hint of bourbon in a "complex, quenching and sour" package of "funky, peachy deliciousness."
The release was originally planned as a double-barreled release of two gueuzes, a light and a dark one, but one needed more time aging, Carey said.
Last year's New Glarus R&D release, also during Great Taste weekend, saw 720 bottles of the highly acclaimed Very Sour Blackberry sell out immediately as throngs of local beer fans and Great Taste visitors mobbed the brewery.
More Great Taste happenings
Breweries and beer venues across the city are hosting special releases, parties and other events all week in the run-up to the Great Taste.
For example, Ale Asylum is releasing the Belgian abbey ale formerly known as Happy Ending with a new, still provocative name: Kink. Happy Ending, which was previously only available at the Madison brewery's tap room, also is the name of an imperial stout brewed by SweetWater Brewing of Atlanta. Six-packs of Kink will surface at bottle shops in the Madison area next week and are expected to last two to three months.
The nonprofit, volunteer club that organizes the Great Taste, the Madison Homebrewers and Tasters Guild, is again compiling a list of the dozens of "pre-parties" and other events all week on the Great Taste website.