The brothers who own Taste of India on Monroe Street are opening a new Indian restaurant in a prominent Fitchburg location that has seen a lot of turnover.
Haveli Restaurant is set to open the third week of March at 5957 McKee Road, a location that has been vacant since Jimmy's American Tavern closed abruptly in the fall of 2011 after about five months.
The space was originally home to Fitch's Chophouse and after that the restaurants Good Times and Kickshaw.
At nearly 10,000 square feet, it was an unwieldy restaurant location. Now broken into three units, Haveli will occupy the front corner space, which is more like 2,500 square feet, said Kate Wierwill, commercial development manager for Fleming Development.
A new nail salon is also going in, and the rest is office space for an web-based software company called TermSync, Wierwill said.
"We think that that's really going to serve the location better," she said. "The other restaurants that didn't do so well there was most likely because the space was so big and they just couldn't bring enough people through the door."
Brothers Devinder Singh Badwal and Sital Singh opened Taste of India on Monroe Street in 2006, and ran Flavor of India on the Capitol Square from 2008 to 2011.
Devinder's son, Amandeep Singh Badwal, will be managing and training staff at Haveli Restaurant, said the brothers' consultant Anwar Zaidi.
The brothers recently closed a Taste of India location they owned in Rockford, Ill., to plan Haveli, Zaidi said.
The restaurant will feature North Indian food with a buffet for lunch and a regular menu for dinner.
"It's the same business model and same type of food as Taste of India, just a different location," Zaidi said.
The brothers liked the area because there isn't another Indian restaurant in Fitchburg, he said.
"Monroe Street is kind of closer to Downtown. A lot of people in the Fitchburg and Verona area have a hard time going down to Monroe Street, so we were thinking that's the area where we want to have our business."
In India and Pakistan the name Haveli means mansion. "That means it is looked at as a generous place where food is abundant, available, and open to anybody," Zaidi said.