which wich

Which Wich Superior Sandwiches was founded in Texas in 2003. The chain now has 250 locations open or in development in 30 states.

Which Wich Superior Sandwiches

Katie Madoch of Middleton, who owns two Sport Clips hair salons, is opening Wisconsin’s first Which Wich sandwich shop Dec. 10 at 2177 Deming Way in Middleton near Costco.

Her salons are in Fitchburg and Middleton, and the new sandwich shop will share the same parking lot as the Middleton Sport Clips. It’s next to a Taco Bell and Ruth’s Chris Steak House.

Madoch said she was struggling to find a third location for a Sport Clips when she opened herself up to a new direction. “We’d been looking since the recession hit. There just weren’t buildings going up in town. We were kind of stuck.”

A friend told her to look into the sandwich chain. Which Wich Superior Sandwiches was founded in Texas in 2003. The chain now has 250 locations open or in development in 30 states.

Madoch said she went down to the company’s headquarters in Dallas. By the time she decided to open the Which Wich she found a location for a third Sport Clips, which she plans to have open this February or March in Sun Prairie by the new Costco.

“Everything just started popping,” she said. “You kind of have to take advantage of when the real estate market is going good.”

There are some set sandwiches, but Which Wich customers can also create more than 50 sandwich combinations through a unique ordering system, Madoch said. “People customize their sandwiches to exactly how they want to do it.”

Personalized sandwich bags list the proteins and other choices and customers use a red Sharpie marker to mark down what they want on their sandwich. “It’s a great system,” she said.

The shop will seat about 50 people and will offer newspapers and WiFi. “I like that it’s hip. It has a really cool vibe,” Madoch said. “It has cool music playing, it has a cool environment and the sandwiches are really unique.”

Madoch said she would eventually like to open a Which Wich in Downtown Madison.

Former Baker’s Window bakers look for new space

Karin Huelsman and Brian Martinez, the husband-and-wife team who formerly ran Baker’s Window on State Street are looking for new investors and a new location.

Baker’s Window at the Fountain, 122 State St., is attached to the Fountain restaurant and bar, and the bakery produces the bread for the Fountain’s sandwiches and the crackers for its soups.

The couple walked away Sept. 18 after a conflict with their investor, the Fountain’s owner, said Huelsman, an alum of the renowned Tartine Bakery in San Francisco. Baker’s Window reopened Nov. 9 and is now run by Ben Goeckner and Nicole Swain.

Huelsman said she and Martinez are seeking new investors for a bakery start-up Downtown. Their staff is “on deck” and sticking with them, she said.

“It’s a huge loss for us and a huge heartbreak,” Huelsman said. “We will hopefully continue to do some great things.”

KFC closes

The KFC at 4502 Verona Road closed recently after it was purchased by the state Department of Transportation for one the largest road construction projects in Dane County history.

Preliminary work on the $175 million project will begin next year with most of the work starting in 2014 and finishing in about 2020.

The building should be torn down within the next couple of months, said Doug Mueller, a vice president of franchisee H&K Partners, which owns and operates 41 KFC locations in Wisconsin.

Mueller said his company is beginning an active search in the area for another location. They are looking more toward the Verona area because there is already a KFC on Greenway Cross and on Mineral Point Road.

“We’re just starting our active search right now,” he said.

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