How does one celebrate a radio ratings win? How about rewrapping the company van.
“Well, that’s one way of looking at it,” said Scott Kaye, program director at The Eagle (KTGL 92.9 FM), Lincoln’s No. 1-rated station. “But we had been planning on (doing) that for a long time. Capital expenditures, you know, take a year or two to get approved. It’s been fun getting (the van) updated.”
The classic rock station won its second straight Nielsen Audio survey, proving the first one wasn't a fluke.
“We had been hearing that (the classic rock) trend was going to continue, but I don’t work that way,” Kaye said. “I work like I’m still the No. 3 or 4 guy that’s shooting for No. 1.”
The Eagle posted the best average share, 9.8, among listeners ages 12 and older during Nielsen’s spring survey. Contemporary hits station KFRX (106.3 FM), which had won the previous 13 surveys before finishing second last fall to The Eagle, was second again, with a 7.6 average share. Country station KX 96.9 (KZKX 96.9 FM) was third at 7.2.
For the spring book, Nielsen Audio surveyed 908 listeners from the Lincoln market (pop. 263,300) between March 30 and June 21. The media research company prohibits printing specific numbers unless it involves analyses.
Lincoln’s commercial radio market is made up of 12 stations, with six owned by Portland, Oregon-based Alpha Media (KFRX, KFOR, ESPN 101.5 FM/1480 AM, KX 96.9, The Eagle and The Blaze), five owned by Cedar Rapids, Iowa-based NRG Media (KLIN, B107.3, Red 945, Froggy 98 and WOW-FM) and one independent, locally owned sports station, The Ticket.
Reports do not include public, community, educational and religious stations.
The Eagle’s morning show featuring Kaye and radio veteran Tim “Timmo” Cawley also finished No. 1 for the second straight book.
“Part of it is just shutting up and playing some music,” Kaye said. “Classic rock music is the show. We try to make the music the star.”
KX 96.9’s morning show, featuring James “JP” Kyhn, Lauren Silverman Durban and “Husker Nick” Gregath, was second, with KFRX and KFOR, finishing in a third-place tie. The top five morning shows in the survey were local, with “Bob and Tom” as the top syndicated show at No. 6 on WOW-FM (KLNC 105.3 FM).
In breaking down the spring survey:
* The city’s competing country stations basically flip-flopped, with KX 96.9’s average share increasing from 5.8 to 7.2, while Froggy 98 (KFGE 98.1 FM) dropped from 7.6 to 5.7. Froggy’s morning show also dropped below KX 96.9's.
* KLIN (1400 AM), without an election or Nebraska football to cover and broadcast, dropped from No. 2 in the fall survey to No. 5 in the spring.
* The Ticket (KNTK 93.7) may be seeing the effect of dropping the Kansas City Royals in favor of the Chicago Cubs. The sports station’s average share dropped from 3.2 to 1.1 to rank it 11th, and its average share among its target demographic -- men ages 25 to 54 -- plummeted from 6.9 to 1.4.
* In the demos, The Eagle was tops among men ages 25 to 54, followed closely by The Blaze. KFRX and B107.3 were Nos. 1 and 2, respectively, with women ages 25 to 54. KFRX was clear winner among women ages 18 to 34, posting a whopping 25.8 average share. Four stations tied for first among men ages 18 to 34: KFRX, The Blaze, The Eagle and KX 96.9 FM.
News and notes
* Jill Marshall is gone from the The Blaze (KIBZ 104.1 FM) after 18 years at the station. She said in a Facebook post her off-the-air job at the station was eliminated, meaning her on-air presence went, too.
“I’ve wanted to work in radio since the seventh grade, and the Blaze is the station I wanted to work for,” Marshall said on Facebook. “This has been a dream place to be for 18 years, and I will miss everything about it.”
* KLKN-TV has a new weekend meteorologist in Alden German from Kansas City, Kansas. He served as a weather producer at KUJH-TV, the student television station at the University of Kansas, before coming to Lincoln.