When officials in the Puget Sound area of Washington state wanted to raise awareness about clean water, they came up with a brilliant idea.
The goal was to enighten citizens about how not picking up after your dog has a negative impact on water quality.
How to get that point across? Enter rapper Martin Luther, who got the call to do a parody of the '90s Blackstreet hit, "No Diggity."
Called "Dog Doogity,'' the song and video show earnest Puget Sounders following careless dog owners around, picking up after them and doing it proudly. (There's even a "Dog Doogity" dance!)
Music with a message; message delivered.