Badgers 'thrilled' with steady football season ticket renewal rate

2014-06-24T03:30:00Z Badgers 'thrilled' with steady football season ticket renewal rateTODD D. MILEWSKI | The Capital Times | tmilewski@madison.com madison.com

Despite the first increase in prices in four years and a home schedule light on perennial college football powers, season ticket renewals for Wisconsin football have essentially held steady.

A renewal rate of 95.1 percent according to a UW official is up slightly from the 95 percent reported a year ago.

The UW Athletic Board approved a $3 per game price hike for the coming season, taking the price of a full-season ticket package to $315, not including a required Badger Fund donation.

The seven-game home schedule for 2014 also again does not feature high-profile opponents Michigan, Michigan State or Ohio State. Based on single-game ticket prices, Nebraska and Minnesota are the featured home foes.

"I think most schools would be thrilled with a renewal rate of season tickets that high and a student section that sells out in 55 minutes," UW associate athletic director for external relations Justin Doherty said. "I think you can put us in the category of the schools that would be thrilled."

Doherty said that the athletic department got requests for 1,567 new season ticket packages for the upcoming season, which begins Aug. 30 with a neutral-site game against LSU in Houston. The home opener is Sept. 6 against Western Illinois.

"It just shows there's an interest in Badger football and an interest in being in Camp Randall on Saturdays," Doherty said.

For comparison, Badgers season ticket packages were listed Monday morning for anywhere from $488 to $2,315 on online ticket reseller StubHub.

A number of changes and additions at Camp Randall Stadium recently have been tied to the athletic department's goal of improving the game-day atmosphere and enticing more people to watch games in person instead of on TV.

The department changed concessions vendors and added a larger video scoreboard at Camp Randall last year. This summer, it's installing a public Wi-Fi network at the stadium as well as televisions under the upper deck to provide replays to fans who can't see the scoreboards.

Here are the football season ticket renewal rates for the last seven seasons, according to UW officials:

SeasonRenewal rate (%)Previous season's record
201495.19-4
2013958-6
201297.511-3
201198.511-2
201097.510-3
200995.57-6
2008999-4

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(5) Comments

  1. Chroha
    Report Abuse
    Chroha - June 24, 2014 6:22 am
    fFlambeau,

    How long do you think it will be before the UW Athletic Dept. starts asking for "government handouts"?
  2. Chroha
    Report Abuse
    Chroha - June 24, 2014 6:19 am
    I'll continue to ask. Where is the story comparing the financial result achieved by Levy in their first year as concessions provider vs. the W Club in their last year? All the numbers are readily available from both organizations. Should be an easy story to write. Considering the significant amount of money generated, I think the public deserves to know the results.
  3. iconoclast
    Report Abuse
    iconoclast - June 24, 2014 6:14 am
    We must be looking at different charts.
  4. Fflambeau
    Report Abuse
    Fflambeau - June 23, 2014 8:46 pm
    The chart at the bottom of the story shows a steady decline (from 99% renewal) for the past 6 years. I would see that as troubling.
  5. hcliff1
    Report Abuse
    hcliff1 - June 23, 2014 1:38 pm
    just looked at the schedule and have to say its more about the party than the football being showcased at Camp Randall..... if you want to drink and party than just go and soak up the atmosphere, these games at the the camp are pretty pitiful.
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