Electronics began their slow ascent to the top of the gift-giving list in the 1970s, with calculators, televisions, cameras, watches and clock radios taking up more ad space than before. One standout ad: the O.J. Simpson autograph football for $8.99.

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Throwback photos: Vintage Christmas toy ads from the '20s through the '80s

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1920s

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1930s

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1940s

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