Christmas ads from the 1950s show a growing toy landscape, with more variants and higher complexity in toys than before. Note the ad for the 17-inch television with 21 tubes.

Notable quotes:

“Bring your boy to Sears and see how he loves this freight (train). You’ll see his eyes beam as he watches the powerful locomotive chug around the track, pulling the three cars.” - Sears, 1950

“Warm and soft to the touch, this doll actually seems alive! Its little thumb fits into its tiny mouth … arms and legs are chubby.” - Montgomery Ward, 1950

In this Series

Throwback photos: Vintage Christmas toy ads from the '20s through the '80s

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1920s

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1930s

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1940s

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