In the midst of Super Bowl fever in Green Bay, a new football team with, um, non-traditional gameday attire is preparing to make its home in Titletown.
The Lingerie Football League — which features scantily clad female players competing under indoor football rules — announced Tuesday that it will place an expansion franchise in Green Bay for the 2011 season.
The coach is none other than Gilbert Brown, a defensive tackle on the Packers' Super Bowl XXXI championship team who has been involved with a number of minor-league athletic ventures over the past decade.
The Green Bay team will play at least two games at the Resch Center in Ashwaubenon, in the shadow of Lambeau Field, according to the league.
The team's nickname will be determined by a fan vote, and an open tryout is planned for late February for women over 18 who "possess athleticism, beauty and confidence," according to a press release.
At first blush, Green Bay is an odd fit, given that the league's 10 existing franchises are in more glamorous locales or large population centers such as Miami, San Diego, Philadelphia and Chicago, with Las Vegas and Cleveland also set to join this year.
But LFL founder and chairman Mitchell Mortaza said the city is a perfect choice.
‘It’s simple: When you think of football, you think of Green Bay. There is no better base of passionate football fans anywhere in the country like there is in Green Bay," Mortaza said in a statement. "LFL Football is fast-becoming a live sports phenomenon and we cannot wait to bring our exciting brand of football to the birthplace of football."
The Lingerie Football League has its roots in a Super Bowl halftime special called the "Lingerie Bowl" that made its debut in 2004. The eighth annual game will be played live in Las Vegas on Feb. 6 during halftime of the Packers' showdown with the Pittsburgh Steelers, and is available on pay-per-view.
The league structure began in 2009 and LFL signed a television agreement with MTV Networks for the 2010 season. Its conference championship games will air live on MTV2 this Saturday evening.