Two fashion statements created a stir in college football last week when Maryland and Georgia unveiled new uniforms.

Both looked looked garish and gimmicky. The Terrapins incorporated the state flag into the helmets. The Bulldogs took a once clean combination -- red and black -- and created a multi-hued ensemble that was hard to look at.

Their fashion efforts are surely in response to the cutting-edge ways of Oregon, which famously trots out new styles almost every day courtesy of Nike founder and Ducks enthusiast Phil Knight.

Would University of Wisconsin coach Bret Bielema ever channel his inner Joseph Abboud and get funky with the Motion W?

"It's his team,'' UW athletic director Barry Alvarez said. "But I think he recognizes that we have a brand.

"I look at us like a Nebraska or a Penn State, like an Ohio State or a Michigan. ... Our brand is that it's a clean uniform. It's two stripes (on the helmet), two stripes (on the jersey), two stripes (on the helmet).

"We make subtle changes, but the basics are going to stay there. We'd be foolish right now (to change) because people see us (and) they see the flying 'W' and they know who we are. We worked hard for that brand.''

Alvarez said the school's apparel sponsor, Adidas, regularly presents new style ideas, but has never pushed a new look. There are tweaks, however.

"We keep changing our uniform, but it's different material, thinner material. '' Alvarez said. "Adidas has done a heck of a job. They're constantly working on different things for improvement of the uniform.''

 

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