Pepsi beverages will be for sale at University of Wisconsin athletics events starting in the 2018-19 school year if the UW Board of Regents signs off on a five-year contract later this week.
UW Athletics would get $700,000 in rights fees over the length of the deal, which is up for approval at Regents meetings in Menomonie on Thursday and Friday.
The proposed contract also includes $250,000 in sponsorship money for UW as well as cases of water and equipment to dispense Pepsi's products at Badgers events.
In June, WP Beverages, a Madison-based Pepsi-Cola franchisee, was awarded the rights to negotiate a contract with UW for soft drinks and water after a bidding process.
UW's agreement with Dr Pepper Snapple Group ends June 30, 2018, and the Pepsi deal would start July 1.
Dr Pepper Snapple Group paid UW $1 million over a five-year contract that went into effect in 2013. That deal, which brought Dr Pepper, 7UP and RC Cola to Badgers games, also included at least $40,000 in annual sponsorship purchases by the beverage company.
In August, the Regents approved a six-year contract for sports drinks with Gatorade that also runs through 2022-23 sports season. UW is getting $600,000 in rights fees and $900,000 in products over the length of that contract.