The tipoff time for Sunday's UW-Nebraska men's basketball game at the Kohl Center will remain 5 p.m., despite efforts to change it to accommodate fans who want to watch the Green Bay Packers.
The Packers play the New York Giants in an NFC divisional playoff game at 3:30 p.m. at Lambeau Field. That game likely will be at about halftime when the Badgers game begins.
A statement released by UW on Tuesday said the school was unable to move its tipoff time despite "exhaustive efforts" that included contacting the Big Ten Conference office for help.
The UW-Nebraska game is the last of four to be televised by the Big Ten Network Sunday. The Minnesota-Michigan women's game is set for 11 a.m., with the Iowa-Purdue women's game at 1 p.m., and the Minnesota-Penn State men's game at 3 p.m.
"We made a very legitimate effort to move our game off the window of the Packers game," UW associate athletic director Justin Doherty said. "But changing the time of our game would have affected the travel, timing and schedules of up to half the schools in our conference, either on the men's or women's side. This would have required the approval of all those schools. The conference office tried to help facilitate a move, but logistically it was just not feasible."