The Big Ten Network's agreement with DISH Network has fallen through, leaving Badgers fans with the satellite TV service in the lurch ahead of Saturday's 7 p.m. game against Utah State.
Elizabeth Conlisk, BTN's vice president for communications and university relations tweeted the news shortly after midnight Saturday:
"As of September 14th, BTN's distribution agreement with Dish expired despite our best efforts to finalize an agreement. We are disappointed that Dish does not see the value in the network in the same way that so many of their customers do, including Big Ten students, alumni, fans and viewers across the country who continue to pay Dish for a channel they no longer receive."
In a release on their website, BTN is saying DISH dropped the channel on Friday after attempts to reach a deal fell through.
"(DISH) continued to insist on preferential treatment by demanding better terms than our agreements with their competitors," the release said.
In a news release, DISH senior vice president of programming Dave Shull said BTN was demanding higher fees than other major distributors.
"Such an increase would equate to more than DISH pays per subscriber for NFL Network, MLB Network, NBA Network, NHL Network and Golf Channel combined, and would result in unreasonable monthly fees for DISH customers," he said.
Shull said DISH will continue to work with Fox, part owner of Big Ten Network.
"We hope they will adopt a more reasonable attitude in regard to the price they want to charge, so we can make that channel available to DISH customers again," he said.
In the Madison area, the Big Ten Network will continue to be shown to subscribers of AT&T U-verse, Charter TV and DirecTV, according to BTN's iwantbtn.com.