University of Wisconsin men's hockey season-ticket sales for the general public — not including students, suites or clubs — climbed 2.3 percent this year, the second straight season of gains after a prolonged slump.
Data provided Monday by the athletic ticket office showed a 91.4 percent renewal rate and 756 new season ticket packages sold for the 2017-18 season.
UW has a public season ticket base of 2,783 for its Face-Off Series (generally the first game of a series) and 4,329 for the Slap-Shot Series (usually the second game).
Student seats (1,763 for each game, up 25 percent over last year), suites (576 per game, unchanged) and club seats (104 for each game, up an average of 34 percent) add another 2,443 tickets sold per game.
The two-package season ticket total of 11,998 — including students, suites and clubs — is 8.2 percent higher than it was in 2016-17 but is 39 percent lower than in 2006-07, the season after the Badgers' most recent national championship.
General public season tickets cost $210 for the Face-Off Series, which includes nine regular-season games and two potential Big Ten playoff contests. The cost for the Slap-Shot Series is $215 for 10 games plus one playoff ticket.
Sales for general public season tickets declined for eight straight years, bottoming out at 6,351 combined in the two packages in 2015-16.
The student ticket base climbed this season thanks in part to 699 fans winning free packages in a preseason shootout event.