Preliminary budget projections unveiled on Tuesday indicate that University of Wisconsin Athletic Department officials aren't planning to raise ticket prices for its major sports in 2012-13.
But it's too early in the process to say if there won't be some type of bump, whether it's in football, men's basketball or men's hockey.
"If we don't have to do it, we won't," deputy athletic director Sean Frazier said after a meeting of the UW Athletic Board's finance, facilities and operations committee. "We never ask for anything we do not need."
A rough draft of the 2012-13 operating budget shows ticket revenue for the three bread-winning sports largely would stay the same as this year: $18.326 million for football, $5.237 million for men's basketball and $3.368 million for men's hockey.
But with multiple capital pro jects under way and costly NCAA legislation on the horizon, Frazier said the option of raising ticket prices will be part of the budget discussion until the final product is presented to the UW Athletic Board next month.
"We're going through a process right now of taking a look at all of our needs," he said.
Randy Marnocha, the UW associate AD for business operations, said all 23 sports programs have been instructed to keep their budgets at or near last year's levels.
UW raised football ticket prices $3 across the board in 2010, the first hike since 2007.
UW bumped men's hockey tickets $2 in 2011 - the first increase since 2005 - while raising the donation levels for preferred seating at Camp Randall Stadium and the Kohl Center.
Late last year, UW athletic director Barry Alvarez said he had interest in adopting a variable pricing system whereby certain high-interest home games would cost more.
Frazier said the school is monitoring developments from the NCAA convention, where the Division I Board of Directors reaffirmed its support for a $2,000 expense allowance for student-athletes. If adopted this spring for implementation in 2013-14, Frazier said it would be another major annual expense for UW Athletics.
"Just by looking at what we'd have to do to fit that into our structure from an equity standpoint, it would be well over a half-million dollars just on the front end," he said.