Addie Tourville plans to open her second addiecakes shop later this month, near the Build-a-Bear Workshop in Valley View Mall.

Steve Cahalan mug

STEVE CAHALAN | For the La Crosse Tribune

Tourville will continue operating her original addiecakes shop at 313 Main St. in downtown La Crosse, which she opened in February 2016. She had moved her baking business there from the Coulee Region Business Center, also known as the small business incubator. She began making gourmet cupcakes in the incubator’s commercial kitchen in 2014 and later expanded into cakes and cookies.

“Our projected opening date (for the mall shop) is Thursday, Aug. 24,” Tourville said. She also said the baking for both shops will be done at the downtown location.

“We heard from so many people who said they weren’t able to get downtown to visit addiecakes, so we started looking for a location that was convenient for people in the Onalaska, Holmen, West Salem and outlying areas,” Tourville said.

“Valley View Mall sees hundreds of visitors each day,” she said of her decision to open in the mall. “It has a casual energy, with customers looking for a different experience than what an online purchase can offer. Our new location is in an area of other shops that we believe will provide a nice synergy for us, similar to our downtown location.”

For more information, visit www.addiecakesco.com or addiecakes’ Facebook page.


Look for a Coney Island hot dog restaurant and a Great Clips hair salon to open in the coming months in The Shoppes at Hale Drive retail/office development that’s under construction at 129 Hale Drive, near the new Festival Foods store that’s being built in Holmen.

As I reported in June, Coulee Bank officials have confirmed they plan to open a full-service branch office in The Shoppes at Hale Drive.

La Crosse-based Coney Island announced its plans for the Holmen location on its Facebook page last weekend. And a sign permit application has been filed with the village for the Great Clips location.

Joel Barclay, who owns The Shoppes at Hale Drive building, told me last week that five of the building’s six spaces have been leased. But he said he’s not at liberty to name or confirm tenants.

“By mid-November or early December, all five (tenants) should be up and running,” Barclay said. The five should be able to begin build-outs of their spaces around Sept. 1, he said.


PopCon Shop is the new name of the former Treasures shop, which Tod and Carol Wilson and their son Nate opened Tuesday in its new, much larger location in Valley View Mall.

The shop has about 3,700 square feet of space in the former Deb Shop location, compared with 1,800 square feet in the previous mall space, Tod Wilson said. “It will be more than double what we have,” he said.

“We’ve gone completely pop culture” with merchandise since spring, Wilson said. The shop sells such things as figures, novelty candy, soda pop, wall scrolls, posters, prints, jewelry, key chains, mugs, T-shirts and hats. Much of its merchandise is associated with current and classic movies and TV shows, as well as anime (a style of animation developed in Japan) shows.

Among other things, the shop is expanding its selection of candy and craft soda. It has been carrying about 130 varieties of craft soda and is expanding its selection to more than 200 with the move. “We’re focusing on harder-to-find, nostalgic and Japanese candy,” Wilson said.

The Wilsons decided to change the shop’s name to PopCon because it’s been increasingly focusing on pop culture items, many of which are seen at pop culture conventions. They may open a second PopCon shop next year elsewhere in Wisconsin.

For more information, visit the shop’s Facebook page.


Preferred Rate Insurance, an independent insurance agency in La Crosse and Waterloo, Iowa, has moved its local office to 401 King St. in downtown La Crosse.

Tony Rausa, the licensed agent who owns the La Crosse office, said its grand opening will be Monday — which also is its first day open there. The local office opened in May 2016 at its previous location at 2709 South Ave.

“We moved the office because we needed more office space for new agents, and we wanted to be downtown,” Rausa said.

The agency sells auto, home, life and business insurance. For more information, visit www.preferredrate.net or the local office’s Facebook page or call 608-881-6566.

Steve Cahalan can be reached at stevecahalan.reporter@gmail.com or at 608-782-9710, ext. 8819.

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