American Girl to introduce new Girl of the Year doll

2012-12-28T00:01:00Z American Girl to introduce new Girl of the Year dollJUDY NEWMAN | Wisconsin State Journal jnewman@madison.com madison.com

American Girl will introduce its new Girl of the Year doll, Saige Copeland, on Tuesday.

Described as a fourth-grader who lives in Albuquerque, N.M., and loves painting and horses, Saige is the latest edition of a popular feature by the Middleton doll, book and accessories company. Launched along with her will be two books, and accessories that include a horse and a hot-air balloon.

A Saige doll and one book will cost $110.

The Girl of the Year dolls, initiated in 2001, have become a popular feature for American Girl and have helped to boost the company’s revenues.

Mattel credited “strong sales” from the 2012 Girl of the Year doll, McKenna, as one reason American Girl showed the biggest gain among Mattel’s units for the third quarter, with a 16 percent rise in sales over the 2011 third quarter.

The Girl of the Year doll also was mentioned as the source for revenue gains for the company in the two previous quarters of 2012, in addition to sales from American Girl stores.

As part of introducing the Saige character, American Girl will hold an arts contest for girls, a school grant contest for elementary art teachers, and a series of art activities developed with Americans for the Arts, a national nonprofit organization.

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(1) Comments

  1. persia
    Report Abuse
    persia - December 28, 2012 12:20 pm
    She looks a bit like Suzy Favor, but cheaper.

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