A cheddar from Hook’s Cheese Co. in Mineral Point took 15 years to age and one week to disappear.
“It’ll be sold out by the weekend,” cheese maker Tony Hook said Thursday. “It’s crazy.”
Hook brought out 1,200 pounds of the cheese last week at his factory in Mineral Point and at the Dane County Farmers’ Market. He also shipped it to cheese stores. The rarity of the 15-year cheddar made news worldwide when The Associated Press picked up the story.
“Somebody in India even ran it,” Hook said. “There was a story on prayer books and our old cheese.”
Hook said he’s even gotten e-mail requests from soldiers in Iraq and Afghanistan.
The Hooks will sell it again at their factory store Friday and Saturday at the Farmers’ Market. They raised the price to $50 a pound from $39.95 to slow demand, but it didn’t work, Hook said.
The cheese also is for sale at Fromagination on the Capitol Square.
“Orders have been nonstop,” said owner Ken Monteleone. “It’ll be gone by the weekend, for sure.”
The cheese sells for $59.99 a pound at Fromagination.
“People don’t even ask for the price,” Monteleone said. “They want it, and the price doesn’t matter.”
It’s also available at Dee’s Cheese N More in Mount Horeb, where it has been selling well for $49 a pound.
“I had one man come in and say, ‘Honestly? You charge that much?’ ” owner Dee Thorpe said. “I said, ‘Yes, honestly, and I’m ordering more.’ ”
Hook will have more 15-year available in about three months, he said.
“When it’s gone, it’s gone,” he said, “unless someone wants to put it on eBay.”