The Madison-area Gander Mountain and eight other stores in Wisconsin will shutter at the end of August, though it appears most of them will reopen in the bankrupt outdoor goods and firearm retailer’s new incarnation.
The stores in DeForest, Baraboo and seven other Wisconsin locations will close on Aug. 30, according to a layoff notice sent to the state Department of Workforce Development last week and released Monday.
Camping World Holdings — which purchased Gander Mountain’s assets for a reported $390 million during a bankruptcy auction in May — said in a statement last week that 57 locations throughout the country, including the DeForest store, would be retained after the business is reorganized, “assuming details can be worked out with landlords and final acceptable leases agreed to.”
The Wisconsin locations planned to reopen under a combined brand of Gander Outdoors, Camping World and Overton’s — a marine and watersports store — include those in DeForest, Baraboo, Janesville, Kenosha, Onalaska, Rothschild, Sheboygan and Waukesha.
Gander Mountain stores in Green Bay and Eau Claire are among 36 locations that will open in newly constructed buildings, according to a tweet from Marcus Lemonis, CEO of Camping World Holdings and television host of CNBC’s “The Profit.”
The fate of the Germantown, Franklin and Appleton locations are not noted in the company’s statement or included in list of stores to be built new. The Franklin location was included in the layoff notice.
The DeForest location, technically in the town of Burke at the interchange of Interstate 39-90-94 and Highway 51, is set to lay off 57 people, while the Baraboo outlet will let go of 31 employees.
In total, 371 people in Wisconsin are included in the layoff.
All remaining Gander Mountain locations, based in St. Paul, Minnesota, are continuing a liquidation sale as the company prepares to switch brands.