The continued redevelopment of the Hilldale Shopping Center is taking another step.
WS Development, the Massachusetts company that owns and operates the 55-store, 475,000-square-foot mall, officially announced its $15 million proposal Tuesday. The project would create an open-air, “streetscape” corridor from Metcalfe’s to Macy’s on the east side of the mall and another from the east side of the mall to the west parking lot where a Quiznos restaurant had been located.
Officials hope to break ground early next year and complete the project by the fall of 2014. The project would need the approval of the city’s Urban Design Commission, which next meets Aug. 28. An agenda for the meeting had not been posted as of late Tuesday. The plan was presented to neighbors at a meeting in July and has the support of District 11 Ald. Chris Schmidt.
“Our goal is to create an exceptional and diverse shopping, dining and entertainment experience thoughtfully planned to serve the growing Madison market for decades to come,” said Michael McNaughton, senior vice president of WS Development, which purchased the shopping center in 2012 for $52 million.
The plan will continue a trend that has brought new energy to the shopping center’s east side. That area includes parking garages and shops and restaurants with entrances from the outside. The newest project will create a pedestrian walkway to the west parking lot and include additional storefronts.
One of the anchors of the new design will be one of the shopping center’s oldest tenants.
Ken Morgan has been a tenant at Hilldale since 1961 and operates Morgan Shoes, Stride Rite and New Balance stores. The businesses will move to a prominent corner on the backside of the shopping center.
“It is sure to offer a dynamic new shopping experience for the Madison market and will be an amenity to the area,” Morgan said in a statement.
Other additions to the shopping center include Sur La Table, which offers cookware, cutlery, kitchen electronics and bakeware. The store will also feature cooking classes and demonstrations. Pure Barre, an exercise studio that uses small isometric movements at the ballet barre, opened Aug. 9.