Memorial Day weekend marks the start of tourism’s high season in Wisconsin.

Sauk County and Door County consistently lead the state in direct visitor spending per capita, according to the Department of Tourism’s latest research by Longwoods International.

Home to the Wisconsin Dells/Lake Delton, Spring Green and Baraboo, Sauk County reported $1.05 billion in direct visitor spending in 2016, roughly equivalent to $12,065 per resident. Door County, with its hundreds of miles of lakeshore and charming towns like Baileys Harbor and Ephraim, reported $348 million in direct visitor spending in 2016, also about $12,065 per resident.

The North Woods counties of Oneida, home to Minocqua and Rhinelander, and Vilas, home to Eagle River and Manitowish Waters, rank third and fourth in direct visitor spending per capita.

How much direct visitor spending per resident did Oneida County report in 2016?

A. $4,321

B. $11,950

C. $8,241

D. $6,125

How much direct visitor spending per resident did Vilas County report in 2016?

A. $11,366

B. $9,811

C. $5,165

D. $10,280

Answers: D and B. In 2016, Oneida County reported $6,125 in direct visitor spending, while Vilas County reported $9,811, for totals of $221.8 million and $212.5 million, respectively.

— Kristin Runge, UW-Extension; kristin.runge@ces.uwex.edu; Twitter @RungeKristin

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