Innocorp, a Verona company with products to educate people about the dangers of drunk driving, has been named Greater Madison's Most Innovative Company.

The contest, conducted by the Greater Madison Chamber of Commerce, started with voting on 35 companies by attendees at the chamber's neXXpo program in August, held as part of the entrepreneur-oriented Forward Festival.

The competition wrapped up Monday night with presentations from each of the seven finalists followed by a vote by the audience.

Innocorp, founded in 1996, makes Fatal Vision goggles and other products to demonstrate the effects of alcohol-related impairment.

The other finalists in the contest were: Acme Nerd Games; Bendyworks; Curate; Kilter Rewards; MobCraft Beer; and Underground Meats.


Judy Newman is a business reporter for the Wisconsin State Journal.