Bags of milk, $1 corn dogs, and bananas, potatoes and onions at rock-bottom prices are about to become staples for some students at UW-Madison.
But they’ll need to find gas elsewhere.
Kwik Trip will open a 6,500-square-foot convenience store in the ground level of Varsity Quarters, a six-story, 129-bed apartment building under construction at 1423 Monroe St.
Located on the site of the former Stadium Bar and across from Camp Randall, the store, which returns the Kwik Trip name to the city after years of absence, will not have gas pumps or parking but will rely on foot traffic from the area that is heavily populated with students.
“We have experience with stores that are located near a campus but this is taking it up another level with the student population of Madison and the foot traffic it will generate,” said Steve Wrobel, a Kwik Trip spokesman. “It’s going to be an exciting opportunity for us. We have not built them in an environment like that.”
The La Crosse-based company, founded in Eau Claire in 1965, has traditional stores near the campuses of UW-La Crosse, UW-Stout and Minnesota State in Mankato. But those stores, and every other store in the company’s 450-store chain, offer gas.
The Madison store bucks the national trend that nearly 84 percent of the nation’s 151,282 convenience stores sold fuel in 2013, according to the Association for Convenience & Fuel Retailing.
Not since the closing of stores on Nakoma Road near Midvale and at Gammon and Schroeder roads nearly seven years ago has Kwik Trip had a presence within the city limits, the exception being two Tobacco Outlet Plus stores in the city that sell liquor, cigarettes and cigars.
The new campus Kwik Trip will sell a wide range of groceries, hot and prepared food, bakery items and beer.
A yogurt bar will allow customers to make their own parfaits, said Samantha Brady, property manager for Varsity Quarters, where a studio apartment rents for $1,299 a month and heated parking is $199 per month. The building, scheduled to open in August along with the Kwik Trip, is 60 percent rented.
“It’s going to be a great grocery boutique for the residents to have,” Brady said. “It’s definitely an advantage for them to have this right downstairs in their building.”
Kwik Trip applied to the city Monday for an alcohol license and is scheduled for review on June 18 by the Alcohol License Review Committee. Ald. Shiva Bidar-Sielaff represents the neighborhood, sits on the ALRC and is supportive of the store; however, she said she opposes the store’s plan to sell alcohol.“We already know all the issues we have with overconsumption of alcohol,” Bidar-Sielaff said. “I don’t think we need one more outlet for beer sales.”