Kwik Trip to open UW campus-area store — sans gas

2014-05-07T04:15:00Z Kwik Trip to open UW campus-area store — sans gasBARRY ADAMS badams@madison.com, 608-252-6148 madison.com

Bags of milk, $1 corn dogs, and bananas, potatoes and onions at rock-bottom prices are about to become staples for some students at UW-Madison.

But they’ll need to find gas elsewhere.

Kwik Trip will open a 6,500-square-foot convenience store in the ground level of Varsity Quarters, a six-story, 129-bed apartment building under construction at 1423 Monroe St.

Located on the site of the former Stadium Bar and across from Camp Randall, the store, which returns the Kwik Trip name to the city after years of absence, will not have gas pumps or parking but will rely on foot traffic from the area that is heavily populated with students.

“We have experience with stores that are located near a campus but this is taking it up another level with the student population of Madison and the foot traffic it will generate,” said Steve Wrobel, a Kwik Trip spokesman. “It’s going to be an exciting opportunity for us. We have not built them in an environment like that.”

The La Crosse-based company, founded in Eau Claire in 1965, has traditional stores near the campuses of UW-La Crosse, UW-Stout and Minnesota State in Mankato. But those stores, and every other store in the company’s 450-store chain, offer gas.

The Madison store bucks the national trend that nearly 84 percent of the nation’s 151,282 convenience stores sold fuel in 2013, according to the Association for Convenience & Fuel Retailing.

Not since the closing of stores on Nakoma Road near Midvale and at Gammon and Schroeder roads nearly seven years ago has Kwik Trip had a presence within the city limits, the exception being two Tobacco Outlet Plus stores in the city that sell liquor, cigarettes and cigars.

The new campus Kwik Trip will sell a wide range of groceries, hot and prepared food, bakery items and beer.

A yogurt bar will allow customers to make their own parfaits, said Samantha Brady, property manager for Varsity Quarters, where a studio apartment rents for $1,299 a month and heated parking is $199 per month. The building, scheduled to open in August along with the Kwik Trip, is 60 percent rented.

“It’s going to be a great grocery boutique for the residents to have,” Brady said. “It’s definitely an advantage for them to have this right downstairs in their building.”

Kwik Trip applied to the city Monday for an alcohol license and is scheduled for review on June 18 by the Alcohol License Review Committee. Ald. Shiva Bidar-Sielaff represents the neighborhood, sits on the ALRC and is supportive of the store; however, she said she opposes the store’s plan to sell alcohol.“We already know all the issues we have with overconsumption of alcohol,” Bidar-Sielaff said. “I don’t think we need one more outlet for beer sales.”

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(10) Comments

  1. sowiscoliberal
    Report Abuse
    sowiscoliberal - May 07, 2014 11:08 am
    Kwik Trip is great and all but I can't get over $1299/mo for a studio and $199/mo for parking. I love Madison with all my heart but it is such a bubble.
  2. metal
    Report Abuse
    metal - May 07, 2014 10:33 am
    Id rather have a 7-11. Its better than kwik trip.
  3. jennfdl
    Report Abuse
    jennfdl - May 07, 2014 6:54 am
    KT and Costco are 2 examples that fly in the face of the conservative arguments that you can't pay above minimum wages to low level workers. Both companies are prime examples of "you get what you pay for". I used to be a vendor that called on KT's a few years ago and never had a bad experience in a professional role or a consumer role with this company. Congrats KT! Glad you are coming to the 'hood.
  4. River
    Report Abuse
    River - May 06, 2014 9:39 pm
    Will they finally sell condoms? It's time to do the responsible thing, especially this clientele, Kwik Trip.
  5. pete029
    Report Abuse
    pete029 - May 06, 2014 8:55 pm
    I love Kwik Trip. Wish I didn't have to drive out of town to buy gas at one.
  6. EngineerMan
    Report Abuse
    EngineerMan - May 06, 2014 7:35 pm
    I've been frequenting Kwik Trips throughout the state for roughly 30
    years now. When they closed the last Madison location years ago I hoped
    it was only temporary. When I travel and need gas or convenience store
    items I will always look for a Kwik Trip first. I like that you can
    grab good salads and fresh fruit/veggies in addition to the usual
    not-so-good-for-you fare if you so choose. And I don't know what it is
    about their employee training program, but their people provide better
    customer service than just about ANY retail store out there. 

    I remember reading an article about them a few years back. It
    highlighted how good they are to their employees and how they're rated
    very high as a good place to work. As far as beer sales, they've been
    responsibly selling beer to me for years. I posit this to Ald. Shiva
    Bidar-Sielaff: Kwik Trip already had multiple Madison locations
    responsibly selling beer to Madison for decades. It still has dozens of
    stores throughout Dane County doing it as well. By shuttering their
    multiple Madison stores and having just this one now, you actually have
    less outlets for beer sales.

    When residents from all over the state who have Kwik Trips in their
    towns flood to Madison for Badger games they're going to see a familiar
    face downtown. So will new students coming here from around the state,
    Minnesota, and Iowa. It's a solid, responsible, Wisconsin-based company
    adding jobs and big bucks to our downtown. Plus as someone else
    mentioned, they got great cheeseburgers!

    This is a good thing and I welcome them back to town.

  7. College Didn't Take
    Report Abuse
    College Didn't Take - May 06, 2014 5:37 pm
    You can't beat their cheeseburgers. I believe they still offer free ATMs, too.
  8. wrkrbee1
    Report Abuse
    wrkrbee1 - May 06, 2014 5:00 pm
    lookout 7 eleven, here comes competition
  9. midwestguy
    Report Abuse
    midwestguy - May 06, 2014 1:49 pm
    I see a petition in the near future...
  10. B-Man
    Report Abuse
    B-Man - May 06, 2014 1:35 pm
    Madison, home to the Walgreens without a pharmacy, and the Kwik Trip without gasoline.

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