Between Rutabaga Paddlesports' annual Canoecopia and the area's abundant waterways, Madison is no stranger to paddling.
Now, the city is poised to become a hub for the latest in silent water sports when it hosts a major trade show for the paddling industry.
The inaugural Paddlesports Retailer show will bring more than 130 paddlesports brands to Alliant Energy Center Tuesday through Sept. 1.
The trade show is designed for paddlers, by paddlers and is endorsed by the Paddlesports Industry Coalition as its official trade show that will draw 1,100 exhibitors, retailers, media and industry advocates.
“Madison’s reputation as a hub for silent and outdoor sports is growing," said Deb Archer, president and CEO of the Greater Madison Convention & Visitors Bureau and Madison Area Sports Commission. "Our civic commitment to biking, parks for outdoor recreation, together with exceptional hiking opportunities in the region and our love for winter and summer water sports, all contribute to the halo of Madison as an outdoor recreation mecca.”
The event will also feature demonstrations in the pond surrounding Willow Island while area lakes, rivers and streams will also provide an ideal testing ground for the latest stand up paddleboards, kayaks, canoes and other paddling equipment.
Rapid Media will also produce a special Paddlesports Retailer edition of Paddling Business magazine that will feature more than 200 new products, while Rapid Media TV will cover the show and demo, record live interviews with designers and athletes, and showcase new products for 2018, according to the organization. Kayak Angler will also be onsite, publishing kayak fishing news and updates at Kayakanglermag.com and sending daily newsletters from the trade show.