A national stationery and greeting card store has opened at Hilldale Shopping Center.
Paper Source opened its first Madison location in February adjacent to Metcalfe's Market on the north end of the shopping center.
The store sells yearly planners, craft tools, invitations, unique stationery, greeting cards and custom stamps, among other items.
Paper Source was founded in 1983 and operates stores in 29 states including at Bayshore Shopping Center in Glendale. This spring the Chicago-based company will open its third Wisconsin store when The Corners of Brookfield opens at the intersection of Highway 18 and Interstate 94.
Hilldale is in the midst of a major renovation project on the south end of the shopping center that when completed later this year will create a courtyard and provide more visibility and access to stores from the outside between Macy's and Sundance Cinemas.
The 55,000 square-foot project would give Sundance a higher profile, provide new space for University Book Store and continue the trend of more open-air shopping at the center. The plan also calls for additional retailers but Hilldale has not announced tenants for the spaces.
In 2015, Hilldale opened a $15 million, 53,000-square-foot redevelopment between Macy's and Metcalfe's Market that created an open-air corridor on the shopping center's north end.