Wisconsin's PDQ stores will be rebranded as Kwik Trip stores and given interior facelifts or remodeled by sometime in 2018 after the La Crosse announced July 19 that it was purchasing the Middleton-based company. This store on Fish Hatchery Road is scheduled to close Oct. 12.


PDQ has told the state that it will lay off the majority of its 313 employees the week of Oct. 9, but it’s unclear if those stores will remain open or close temporarily as they are converted to Kwik Trip stores.

Kwik Trip announced July 19 that it was buying all 34 of Middleton-based PDQ’s Wisconsin stores, the vast majority of which are in Dane County. La Crosse-based Kwik Trip has said it hopes to finalize the purchase of PDQ in October and spend $30 million to $35 million to “re-image” all of the newly purchased facilities into Kwik Trip-branded stores.

Kwik Trip spokesman John McHugh could not be reached late Monday for comment on how the transition would take place and if stores would be closed or remain open during the conversions.

When it announced the purchase, Kwik Trip said about 1,000 jobs would be created after the sale is finalized in October because the company will double and in some cases triple the number of people that PDQ employs at each store.

None of the current PDQ employees is assured of a job with Kwik Trip, but they have been encouraged by the company to apply.

In a filing Monday with the state Department of Workforce Development, PDQ officials detailed the company’s plan to lay off its employees, but the document did not include six PDQ locations in the Milwaukee area.

It was not clear late Monday when those stores would close or the number of employees who would be terminated.

PDQ said that on Oct. 9, it will close six stores affecting 55 employees in Madison, Fitchburg, Waukesha and Kenosha. On Oct. 10, PDQ will close six stores with 52 employees in Middleton, Madison and Waukesha; on Oct. 11, seven stores will close and 93 employees will lose their jobs in Madison, Middleton and Kenosha; on Oct. 12, five stores will close with 60 people losing their jobs at stores in Madison and Middleton while on Oct. 13, three stores in Madison will close with 25 people being put out of work.

The filing with the DWD also said that 28 people who work at the PDQ corporate offices in Middleton will lose their jobs between Oct. 13 and Jan. 31, 2018.


Barry Adams covers regional and business news for the Wisconsin State Journal.