Pick'n Save

Pick'n Save stores in the Madison area and the Metro Market on Cottage Grove Road in Madison have added home delivery through a partnership with Instacart, a San Fransisco-based e-commerce company.

Pick 'n Save and Metro Market stores are getting into the grocery delivery business.

Roundy's, a Milwaukee-based grocery retailer that owns nearly 100 Pick 'n Save stores around the state and seven Metro Market stores, announced Tuesday that it has partnered with Instacart to offer grocery delivery services to its customers in the Madison and Milwaukee areas.

Instacart is a San Fransisco-based company founded in 2012 by a former Amazon employee and now serves dozens of markets around the country. The company also delivers groceries for Whole Foods.

“We are investing in redefining our customers’ grocery shopping experience by bringing online and offline seamlessly together,” said James Hyland, vice president of communications and public affairs for Roundy’s.

Hyland said the delivery service is beginning with 59 stores across the Milwaukee and Madison markets while offering 22 curbside pickup locations across the state. Other locations are expected to be added within the chain throughout 2018, although it was unclear how many will offer curbside pickup or full delivery service.

The move is designed to help Pick ‘n Save and Metro Market "enhance its digital shopping experience" with customers using the service through an an app or a website, Hyland said.

In the Madison area, Metcalfe's Market, Hy-Vee and Woodman's Markets are among those that have been offering home delivery service. The addition of delivery service to 11 of the 13 Pick'n Save stores in Dane County and the Metro Market on Cottage Grove Road in Madison, leaves very few grocery retailers in the area that do not offer some type of grocery delivery or shopping service.  The only Pick'n Save stores not to get delivery in Dane County are in Stoughton and DeForest. 

“The new Instacart partnership provides us with the opportunity to offer our customers delivery and when you combine this service with our successful curbside program, it will help us accelerate our e-commerce reach significantly,” Hyalnd said.

Kroger, one of the largest grocery operators in the country, purchased Roundy's in early 2016 and over the last two years has converted most of the Copps stores in the state to Pick'n Save stores. Most stores have been remodeled, but the company also closed its store on Whitney Way in Madison.

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Barry Adams covers regional and business news for the Wisconsin State Journal.