Pick'n Save wants to sell more than just meat, produce, bakery goods and other grocery items.
The Milwaukee-based retailer owned by Roundy's, a subsidiary of Kroger, has announced that it is adding gas stations to some of its stores in Wisconsin. And one of the first additions could be in Stoughton.
The Stoughton City Council is scheduled to vote Tuesday on a conditional use permit that will allow the grocer to add fuel pumps and a sales kiosk in the store's parking lot. The city's Plan Commission unanimously approved the plan on Sept. 11.
"Fuel stations are a go-to market strategy for Kroger, and it is our intent to continue to pursue and develop a fuel program at select Pick'n Save locations throughout Wisconsin," James Hyland, Roundy's vice president of communications and public affairs, wrote in an e-mail Thursday.
Pick'n Save has also announced plans for a fuel station at its store in the Milwaukee suburb of Menomonee Falls, but it is not known if any of the stores in Madison or the surrounding suburbs are being eyed for gas stations.
Pick'n Save, founded in 1975, has over 100 locations in Wisconsin, including 13 Dane County locations.
Kroger, one of the largest grocery operators in the country, purchased Roundy's in early 2016 and over the last 18 months has converted most of the Copps stores in the state to Pick'n Save stores. Most stores have been remodeled, but the company also closed its store on Whitney Way in Madison.
Kroger operates more than 1,400 grocery stores with fuel stations and also has a fuel rewards program that ties in grocery discounts.
"The proposed retail fuel center is a category extension, (like the deli, meat department, etc.) of the existing grocery operations and will be managed and staffed by well-trained grocery store employees," the company wrote in its proposal to the city of Stoughton. "The fuel center design is complementary to the grocery store."
The plan for Stoughton would include five fuel pump islands covered with a 3,480-square-foot canopy and served by a 178-square-foot kiosk. The fueling station would be located close to Highway 51 and west of the Anchor Bank building, according to plans submitted to the city.