John Bernaden, spokesman for Rockwell Automation, said his company had no plans to move jobs to Milwaukee or make any immediate changes to SoftSwitching's operations at 8155 Forsythia St.
"We are more focused on how to leverage their technology for sales around the world," he said. "We've got a global distribution network, and that's the biggest advantage to (SoftSwitching). Now they have access to Rockwell's global sales and marketing resources. So we'll see how that goes."
Founded in 1995 by former UW-Madison professor Deepak Divan, SoftSwitching makes equipment that cleans electrical current to prevent minor outages or voltage sags. Its patented dynamic sag corrector, or DySC, is a product that can save companies money because even short power disruptions can cost big dollars in lost productivity, profits and efficiency, especially in the semiconductor, food and beverage, and automotive industries.
SoftSwitching will be aligned within Rockwell's control products and solutions segment, according to a Rockwell news release.
Rockwell Automation designs industrial automation controls and information solutions for manufacturers. It employs 11,000 people in 80 countries.
In 2008, SoftSwitching employed 50 people and reported annual revenue of about $20 million.