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Jessica Jacobs-Vechinski, co-founder of Tailored Care Enterprises, says her company gives health care professionals tools to support unpaid family caregivers. Her comments came at the Madworks accelerator graduation in Madison in December.


No sooner did Tailored Care Enterprises finish a 10-week program in the Madworks accelerator in Madison in December, but the young Madison company was accepted into the PULSE@MassChallenge digital health startup accelerator in Boston, starting later this month.

Tailored Care is one of 32 startups chosen from among more than 500 applicants from around the world.

"We're extremely excited," said Jessica Jacobs-Vechinski, co-founder and chief operating officer.

Tailored Care provides resources to help family caregivers take care of themselves.

Its product, TCARE, or Tailored Caregiver Assessment and Referral, is a cloud-based package of assessments and care planning tools that health care professionals can use to provide resources to the unpaid caregivers who are trying to keep family members out of assisted living or nursing home facilities.

TCARE was developed at the UW-Milwaukee starting in 2005 and Tailored Care Enterprises was founded in 2014, and has 400 care professionals in 17 states using the program. 

To get accepted into PULSE@MassChallenge, at least one member of a prestigious pool of companies and organizations participating in the program had to choose a startup to work with over the next six months.

Tailored Care was chosen by two: Microsoft and the Massachusetts Executive Office of Elder Affairs, Jacobs-Vechinski said.

"That's huge for us," she said.

She said the company expects to have a technology exchange partnership with Microsoft, and through the Massachusetts agency, will train social workers and family care specialists in that state. 

Jacobs-Vechinski and Ari Ahmadi, co-founder and CEO, will head to Boston in a couple of weeks for a two-week session with the program, where they expect to find out more. They will have designated office space at the PULSE offices for the program's duration.

But even if the startup has to move to Boston for six months, Tailored Care's headquarters will be in Madison, Jacobs-Vechinski said.

The company is in discussions with Wisconsin investors aimed at raising its first funding round of $1 million, she said, and is working toward possible partnerships with health care organizations in Wisconsin. 

If the money comes through, Tailored Care will be able to hire software developers and salespeople, raising the employee count from the two co-founders to a total staff of eight, within a few months.

PULSE@MassChallenge is a not-for-profit accelerator. Another Madison health technology startup, Redox, participated in the program a year ago. As a result, Redox forged a partnership with Brigham Health in Boston, using its platform to integrate other digital health applications with their patients' electronic health records.

Contact Judy Newman at with tips and story suggestions.


Judy Newman is a business reporter for the Wisconsin State Journal.