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EatStreet (copy)

EatStreet, 316 W. Washington Ave.

EatStreet has one more social media outlet on which to make its mark.

The Madison company is one of 17 businesses included in Instagram's rollout of its new action buttons, letting people make a reservation, buy a ticket or make a booking using third party services on the photo-sharing app, according to TechCrunch.

matt howard and jordy (copy)

EatStreet CEO Matt Howard and his dog, Jordy

EatStreet, founded in 2010, lets people order restaurant meals through its mobile app. The company says it connects customers to more than 15,000 restaurants in more than 250 cities.

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Judy Newman is a business reporter for the Wisconsin State Journal.