Flamingos on Bascom Hill for Fill the Hill event

Hundreds of plastic pink flamingos adorn Bascom Hill at UW-Madison as part of the annual Fill the Hill event, held last October. The event is part of the UW's All Ways Forward campaign, and places a pink flamingo on Bascom Hill for each donation received that day. 


The College of Letters & Science and the university increasingly depend on philanthropy to attract and retain talented faculty, provide an exceptional experience for our students and conduct pioneering research.

Today, we are more than halfway through our All Ways Forward campaign, which concludes in 2020.

There has been much deserved publicity for some of the transformational gifts we have received during this campaign, most notably the John and Tashia Morgridge gift of $100 million, which matched dollar-for-dollar gifts from alumni and friends.

This created more than 50 endowed distinguished chairs – chairs and professorships for the College of Letters & Science.

The Ab and Nancy Nicholas gift of $50 million, another match for undergraduate scholarships and graduate fellowships, will have a lasting impact on providing support for students who have the academic chops to attend the University of Wisconsin-Madison, but who are challenged by the cost.

These gifts are exceptional, but every gift to the college has the ability to transform and have a lasting impact.

Many donors who cannot make outright gifts during the campaign are designating a portion of their estate to the college and its departments. This plants the seeds for our future so that it can continue to provide an extraordinary experience for generations to come.

For those who have made a gift, thank you. For those who would like to be a part of the future at the university and the College of Letters & Science, please consider an outright gift and a planned gift.