Syovata Edari (copy) (copy)

Madison chocolatier Syovata Edari, who has been in a trademark dispute with Mars Inc. over the name of her business since April, said Wednesday that the dispute has been resolved.


A Madison chocolate maker and candy giant Mars Inc., who went to court in a dispute over the purported similarities between brand names, have resolved the case out of court, according to a notice filed Wednesday in federal court in Madison.

Syovata Edari said that she and Mars “have reached an amicable solution” to their dispute over Edari’s use of the name CocoVaa Chocolatier for her artisanal chocolate business, headquartered in a shop at Sherman Terrace on Madison’s East Side.

She said she could not discuss the resolution. A Mars spokeswoman confirmed the case had been resolved but declined further comment.

In April, Mars filed a trademark lawsuit against Edari in federal court in Virginia claiming that the CocoVaa name infringes on Mars’ CocoaVia brand of nutritional supplements, calling it “confusingly similar.” The case was thrown out by a judge in June because Edari doesn’t sell any products in Virginia.

Edari has said that the name combines a reference to chocolate with a nickname for Edari that her father uses.

Edari, who is also a criminal defense attorney in Madison, sued Mars in U.S. District Court in Madison in July after learning that Mars was poised to sue again. The case had not made it past preliminary stages before Edari asked the court Wednesday that it be dismissed, with the two sides “having resolved their differences,” according to a one-sentence court filing.

Edari said Wednesday that CocoVaa Chocolatier will continue to operate under that name.


Ed Treleven is the courts reporter for the Wisconsin State Journal.