Madison police have started a media campaign to convince people not to leave their vehicles unlocked and running. A man leaving work Wednesday afternoon didn't get the message.

The 51-year-old Madison man had his car stolen from the 2000 block of Aberg Avenue, after he had started the car and left it running and unlocked.

"When he went back outside to get into his warm ride, he found his 2003 Ford Taurus was nowhere to be found," said police spokesman Joel DeSpain.

Madison police started their Nightly Lockup campaign in November, using billboards and social media to remind residents to lock their vehicles at night.

It's a good idea to keep vehicles locked during the day as well.

"The Madison Police Department is doing all it can to get everyone to embrace our #NightlyLockup campaign, but we still have work do do," DeSpain said.

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Bill Novak is a general assignment reporter for the Wisconsin State Journal.