MATC rendering update

An updated rendering shows new plans for the current site of Madison Area Technical College's Downtown campus. This view is from the intersection of Wisconsin Avenue and West Dayton Street.


The development team that wants to turn Madison Area Technical College’s Downtown campus into a hotel and add a new office building and grocery store on the block-size parcel will present a tweaked plan for the site to the city’s Urban Design Commission on Wednesday.

Renderings provided to the commission show Hovde Properties has dropped a design that would clad the Wisconsin Avenue side of the building in a facade of wavy glass, replacing it with a more conventional modern look.

But the bulk of the project’s plans are the same: A 10-story office building on what is now a parking lot on the eastern half of the MATC site just off the Capitol Square, and a renovation in which the college’s existing building at 211 N. Carroll St., would become a 197-room hotel.

Plans submitted to the Urban Design Commission would have developers start construction on the new office building in July 2018, while MATC students are still taking classes in the Downtown Education Center.

College officials plan to move operations out of the campus building by the end of 2018, shifting programs to the MATC Truax campus on the North Side and a planned new facility on the South Side.

The renovation would begin in July 2019.

MATC President Jack E. Daniels said last week that the college would build its new South Side campus at the intersection of Park Street and Badger Road.

Leaving Downtown and expanding on the South Side are the twin pieces of a major reorganization plan that MATC officials say will address local education disparities by providing greater opportunities to residents in the historically underserved neighborhood.

The college chose Hovde’s plan to redevelop the Downtown campus site in April.

Hovde, which is partnered with the Missouri hotel company Drury Southwest, would lease the site from MATC for 98 years, paying the college a rising rate of rent that would start at $750,000 per year, under the agreement officials announced.

The proposal is subject to a long list of approvals — MATC’s district board and the Wisconsin Technical College System Board signed off on initial plans, and the city of Madison must do the same.

Hovde plans to finish construction on the office building in April 2020, and have the hotel done by that November.


Nico Savidge is the higher education reporter for the Wisconsin State Journal.