Madison is considering more than $150 million in development projects, including ideas for commercial space, housing, a brewery and a hotel for East Washington Avenue.
Five developers have submitted six initial proposals to develop city-owned properties on the 700 and 800 blocks of the street, heart of a blighted industrial area seen as key to revitalizing the Near East Side.
“I think it speaks highly to the great potential for the corridor,” said Ald. Bridget Maniaci, 2nd District, who represents part of the area.
Last month, Hovde Properties proposed a $40 million-plus redevelopment of the former Mautz Paint site on the 900 block of the street.
The city, hoping to lure development and jobs, bought eight acres on the 700 and 800 blocks of the street — largely a former Don Miller auto dealership — for $5.8 million in late 2010.
In May, the city sought development proposals for the Miller properties and got responses with replies due by June 13. The city refused to make responses public while staff and a selection committee reviewed them.
On Monday, the city released proposals and partial committee recommendations, which seek to direct two developers to two sites on the 700 and 800 blocks while seeking more information from another developer on a another 800 block site.
The city will set a neighborhood meeting, and then recommendations will go to the City Council, which will decide how to proceed, Maniaci said. The city must negotiate options for purchases with developers, who would make formal proposals that would trigger the city’s review process. The developers are also seeking city financial assistance.
“They will have to go through due diligence,” city Office of Business Resources Manager Matt Mikolajewski said.
The committee recommends:
• The Rifkin Group’s $24.7 million, 90,000-square-foot, mixed-use project with two smaller buildings on the south side of the 800 block. The proposal includes retail, service and office space and a 373-space parking garage.
• Gebhardt Development’s $31.5 million, mixed-use project on the north side of the 700 block. The proposal includes retail and office space, 185 apartments and 21 residential/business units, and a parking garage.
The committee wants more information on:
• Urban Land Interests’ $45 million, phased project with 236,000 square feet of commercial space for offices, light manufacturing and retail, 128 dwelling units and a 976-space parking garage on the north side of the 800 block. The proposal was originally designed for all of the sites.
• Stone House Development’s $10 million, 45,000-square-foot building to be leased to Ale Asylum brewery, with space for brewery operations, tap room and restaurant, outdoor patio and offices with surface parking on the south side of the 800 block.
• Stone House’s $17.1 million, four-story project with 93 affordable apartments, a day care center and 92 underground parking spaces and 30 surface parking spaces on the northern side of the 800 block.
• LaFollette LLC’s $10.6 million project with a 98-room hotel, hostel, restaurant and coffee bistro that could be placed on any of the sites.