The surge in hotel construction continues in Madison, this time with a proposal to raze several small buildings for a four-story, 140- to 150-room Home2 Suites by Hilton near the Beltline and Alliant Energy Center.
North Central Group of Middleton, which has 30 hotel properties in six states and in May opened the roughly $30 million, 10-story AC Hotel Madison Downtown a block off Capitol Square, is now turning its eye toward an extended-stay hotel on the South Side.
NCG is proposing to demolish several worn, one-story buildings at 2155, 2165 and 2175 Rimrock Road next to the Wisconsin Department of Revenue building and across the street from the Alliant Energy Center, where Dane County is considering major investments.
“We have been looking in the general Downtown area and Alliant Energy Center area for an extended-stay site,” said Andy Inman, NCG’s vice president of development. “It’s a great location. It’s a challenging site.”
Earlier in the decade, other developers offered plans for a $30 million-plus Crowne Plaza hotel with more than 200 rooms on the site, but it was never built.
“That corner has been in need of revitalization for some period of time,” Inman said.
Home2 Suites focuses on environmental sustainability with features such as using saline-based minerals rather than chlorine in its indoor pool, Inman said. The hotel wouldhave a small boardroom, a play lounge area, and a combination workout space and laundry room called “spin2cycle.”
Since Jan. 1, 2016, the city has approved 10 hotels, including two expansions and an alteration, received three more applications, and seen one additional proposal for a hotel on the Madison Area Technical College property Downtown, officials said.
Those include another hotel NCG is completing, a four-story, 106-room Tru Hotel at 8102 Watts Road on the Far West Side. That hotel is expected to open in April.
‘It’s a great location. It’s a challenging site. ... That corner has been in need of revitalization for some period of time.’ Andy Inman, NCG vice president of development