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Gov. Scott Walker launched the first television ad of the 2018 campaign Tuesday, featuring a female Hartland EMT talking about the state’s job training program.

The 30-second ad, the first in what Walker’s campaign says will be a series of ads about the governor’s record, also touches on public safety, the state’s record-high employment level and a technical education training program Walker has boosted with $30 million in grants to companies, part of $200 million he has put into workforce training programs.

Walker also appears in the ad. It is paid for by his campaign, but nowhere mentions voting in the fall election.

The campaign didn’t disclose how much it is spending on TV advertising or where the ads will run, but liberal advocacy group One Wisconsin Now, which tracks political advertising, said Walker has reserved $1.3 million in TV ads in the La Crosse, Eau Claire, Green Bay, Milwaukee and Wausau broadcast markets, and in the Duluth/Minneapolis cable market from May 1 through July 8.

Democratic Party of Wisconsin spokeswoman Melanie Conklin highlighted the ad coming out before Memorial Day as a sign of Walker’s “panic” about his re-election prospects.

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Matthew DeFour covers state government and politics for the Wisconsin State Journal.