The Mic threw a big “Bah, Humbug” to liberals in Madison on Wednesday when the left-leaning all-talk radio station started pumping Christmas music into the air.
The sudden switch came as Democrats were still absorbing Donald Trump’s stunning presidential election victory just hours earlier, when many were hoping to find solace in like-minded hosts and guests.
But morning host Mitch Henck said he wasn’t fretting. Henck, who also streams his shows at http://mitchhenck.com, said everything will essentially stay the same for him.
“Life goes on,” said Henck, whose show ran from 8-11 a.m. on weekdays. “I’ll be on tomorrow (online) at the same time.” Henck can also be seen on madison.com in the “Two Minutes With Mitch Henck” video spots.
The Mic, also known as 92.1 WXXM-FM, is now being called 92.1 Best FM, and is broadcasting holiday music all day.
“We’re excited to spread cheer throughout the community with popular holiday music on WXXM,” Keith Bratel, market president for iHeartMedia Madison, said in a statement.
A call to Bratel on Wednesday was not answered.
An afternoon talk show, The Devil’s Advocates, also went off the air on 92.1, but it was recently syndicated and is set to start up in 20 markets in January.
Henck said he’s working to get more affiliates for his show, and will expand his podcast with new hosts, including Phil Anderson, Libertarian candidate for U.S. Senate, Matthew Rothschild of the Wisconsin Democracy Campaign and local activist Nino Amato, head of the Coalition of Wisconsin Aging Groups.
“Change is good, in this case,” Henck said.
A news release from WXXM didn’t indicate what programming would be on the station after the holidays.
The website Radio Insight said The Mic pulled a 2.1 share in the summer 2016 Nielsen Audio ratings, the highest share in liberal talk radio in the U.S. registered by Nielsen.