This State Journal editorial ran on June 9, 1967:
If you are following the letters to the editor lately, you will note that many Madison people are hopping mad about the way motorists constantly threaten the life and limb of pedestrians in this capital city.
More than just complaining, a good many pedestrians are demanding improvements.
The chief of police tells us Madison has a good law which obligates motorists to yield to pedestrians in crosswalks. His view is the law is being ignored because the people of Madison don’t want it enforced.
The State Journal sharply disagrees and calls on the Madison Police Department to start enforcing the law every day in all parts of the city. We say that the pedestrian should be king in the crosswalk and that motorists should stop. ... Madison is among the worst cities in American on pedestrian courtesy. ...
Put 10 policemen in plain clothes on 10 different intersections for a couple of “high traffic” hours every day until everyone understand the law will be enforced.