The space race is evident in some of the ads from the 1960s, with science-tool toys like microscopes and telescopes finding their way into Christmas ads. Additionally, GI Joe and Barbie greatly influenced the selection of toys and energized the imagination.

Notable quote:

“The real McCoy, another fabulous scale model action toy that really works. Big tank (NY-Lint street sprinkler truck) hold generous supply of water is easily filled.” - Wolff, Kubly & Hirsig, 1960

In this Series

Throwback photos: Vintage Christmas toy ads from the '20s through the '80s

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1920s

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1930s

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1940s

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