Badgers Lambeau

Badgers linebacker T.J. Watt (42), running back Corey Clement (6), and safety Keelon Brookins acknowledge fans while celebrating the 2016 victory over LSU at Lambeau Field.


The University of Wisconsin and Notre Dame will receive equal shares of non-television revenue from football games scheduled in 2020 and 2021, according to the contract between the schools.

The contract, signed earlier this month and released Tuesday, doesn’t include a financial guarantee like in many neutral-site college football games.

Instead, the schools negotiated directly with each other, allowing for an equal split of game costs and receipts, including ticket sales, game sponsorship and merchandise sales.

Media rights are exempted from the sharing; Notre Dame has a TV agreement with NBC, which will show the Oct. 3, 2020, game from Green Bay’s Lambeau Field. The Big Ten Conference holds the TV rights for the Sept. 25, 2021, game at Chicago’s Soldier Field.

The schools formally announced the games on Monday and said tickets would be split 50-50 for each game, an unusual arrangement for neutral-site college football games in the regular season.

Details of the ticket sales for the Badgers-Irish series have to be worked out between the schools and the venues in separate agreements, but the contract requires 3,000 tickets to be made available to each school’s students for each game.

Another 500 tickets will be made available for each side’s band.

Both UW and Notre Dame also will receive:

• Complimentary parking passes (400 in Green Bay, 200 in Chicago).

• Four complimentary suites to each game.

• The option to purchase four more suites at the same cost for both schools.

The Badgers have operated with third parties in putting on recent neutral-site non-conference games.

Per the contract, Notre Dame is the home team for the 2020 game in Green Bay and has the rights to have a conference select game officials for that meeting. The Badgers have the home designation in Chicago in 2021, and the Big Ten will select officials.

The teams are responsible for their own expenses for transportation, meals and lodging but will share the cost of staging the games. That includes money for stadium rental fees and game production.


Todd D. Milewski covers Wisconsin Badgers men's hockey and the UW Athletic Department for the Wisconsin State Journal.