A Madison high-tech start-up formed just last summer has been acquired by comScore, a global technology company based in Reston, Virginia. According to the required SEC filing for the transaction, the purchase price was about $4.5 million, paid entirely in cash.

Serge Matta, president and CEO of comScore, said in a news release his company would use mDotLabs' cyber-security methodologies to augment its slate of automated tools to track web traffic. He said MdotLabs' entire team, including co-founders Paul Barford and Timur Yarnall, would join comScore in the acquisition.

Madison's MdotLabs makes technology to protect against computer virus networks. A spinoff from Madison-based Broadcast Interactive Media, it was established in July 2013 at 122 W. Washington Ave., and had 12 employees by November 2013, with offices in San Francisco.

With more than 1,000 employees and 2,100 clients worldwide, comScore, Inc. (NASDAQ: SCOR) was founded in 1999 and went public in 2007. According to its website, comScore analyzes digital traffic to deliver insights on web, mobile and TV consumer behavior that help its clients target their digital investments.

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Karen Rivedal is the education beat reporter for the Wisconsin State Journal.

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