The Gander Mountain at Interstate 39-90-94 and Highway 51 near DeForest will remain open and its gun ranges and gun shop will be unchanged, according the company's new owner. 

However, the future of the company's Baraboo store remains uncertain.

The outdoor retailer filed for bankruptcy in March but was purchased by Camping World Holdings at a bankruptcy auction with a liquidator purchasing all of the inventory in the 160 stores. Marcus Lemonis, the company's chairman and CEO, told the Wall Street Journal that he may keep as many as 70 stores open and has said on Twitter that those stores would include the store in the town of Burke just north of Madison and those in Eau Claire, Onalaska, Franklin, Kenosha, Waukesha and Rothschild.

There has been no word on stores in Germantown and Baraboo.

“It is not a finalized list, so there will likely be more news to come,” Jess Myers, a spokeswoman for Gander Mountain, told the Baraboo News Republic.

The $6.5 million, 91,000-square-foot store in the town of Burke opened in 2008 and includes indoor live and virtual reality gun ranges. The store is also about three times larger than the Gander Mountain stores that closed that year near East Towne and West Towne malls. The East Towne store had opened in 1992 and the West Towne store in 2000. The new location, outside of the city limits of Madison, was selected to avoid city regulations on the sale of handguns. 

In a response to a question from the State Journal about the future of the live and virtual gun ranges and whether they would remain or be downsized, Lemonis responded on Monday that they would "remain."

The store opened at about the same time as a neighboring 24,000-square-foot Camping World store that sells just about anything needed for a motor home like appliances, lawn furniture, gadgets, games, kitchen items and sewer hoses.

Based in St. Paul, Minnesota, Gander Mountain started in Kenosha County in 1960 as a catalog retailer. The firm went through bankruptcy in the 1980s and in 1996, and filed again in March, seeking protection from creditors while it reorganized its financial affairs.

The company has seen increased competition from Bass Pro Shops, Cabela's and online retailers. In 2015, Cabela's opened a 90,000-square-foot store at the Shoppes at Prairie Lakes in Sun Prairie.

Send retail-related tips and story ideas to or call Barry Adams at 608-252-6148.


Barry Adams covers regional and business news for the Wisconsin State Journal.